Brand Identity
& Visual Design
& Visual Design
A strong brand is more than a logo. It is the complete visual language that shapes how people see, recognise, and remember your business.
Learn more 
Brand Strategy & Creative Direction
I define your brand’s personality, values, audience, positioning, and visual direction. This creates a clear foundation for every design decision and ensures your identity reflects your business goals.
Logo & Visual Identity Design
I create a distinctive logo together with a complete visual system, including colour palettes, typography, graphic elements, icons, and image style. Every element is designed to work consistently across digital and printed materials.
Brand Guidelines & Applications
I prepare practical brand guidelines that explain how to use your identity correctly. I can also apply the new visual style to websites, social media, presentations, packaging, stationery, and marketing materials.
Visual Identity With a Clear Purpose
I create distinctive brand identities that communicate your values, personality, and positioning with clarity and consistency.
Logo Design & Brand Mark Development
I create a unique and professional logo that represents the character, values, and direction of your business. The design process focuses on developing a visual symbol that is memorable, versatile, and easy to recognise across different platforms. A complete logo system may include a primary logo, secondary logo, icon, monogram, and simplified brand mark. Each version is designed for a specific purpose, allowing your identity to work effectively on websites, social media profiles, packaging, printed materials, and small digital spaces.
Visual Language & Art Direction
I develop a complete visual language that defines how your brand should look and feel. This includes the selection of colours, typography, imagery, graphic elements, patterns, shapes, icons, and layout principles. Every element is chosen to reflect your brand personality and create the right emotional response. Whether your business should feel modern, elegant, bold, minimal, friendly, or premium, I create a clear visual direction that communicates this consistently.
Marketing & Brand Collateral Design
I apply your visual identity to practical materials that support your daily communication and marketing. These may include business cards, brochures, presentation templates, social media graphics, advertising banners, email layouts, packaging, stationery, and promotional materials. Each item is designed to follow the same visual system, helping your brand maintain a consistent and professional appearance across every customer interaction. This consistency strengthens recognition and makes your business look more organised, credible, and established.
Design With Direction
Give Your Brand a Distinctive Voice
My brand identity and visual design process begins with understanding your business, audience, goals, and competitive environment.
- I design each material with both appearance and usability in mind.
- The layouts are clear, functional, and adapted to the platform where they will be used.
- Whether the design is created for print or digital use, it will reflect your identity and communicate your message effectively.
Design That Reflects Who You Are
I explore what makes your company different and transform those insights into a clear creative direction.
-
Strategic ThinkingEvery design begins with a clear understanding of your business, audience, goals, and market position. I create visual solutions that support your brand strategy and communicate the right message. -
Clear Brand PersonalityYour identity should reflect who you are and what makes your business different. I develop a visual style that expresses your values, character, and unique positioning. -
Meaningful DesignEvery colour, font, shape, and graphic element should have a purpose. I avoid unnecessary decoration and focus on design choices that strengthen your brand story.
Stand Out With Purpose
Whether you are launching a new brand or refreshing an existing one, I create flexible visual systems that can grow with your business. Your identity will be designed to work effectively across websites, social media, advertising, presentations, packaging, printed materials, and digital products. Consistency is essential for building a strong and credible brand. That is why I create clear guidelines for how your visual identity should be used. These guidelines help maintain the same look and feel across different platforms, campaigns, and communication materials.
I combine creativity with strategic thinking to ensure that your brand is not only visually appealing but also relevant, functional, and aligned with your business objectives. The result is a cohesive identity that strengthens your market presence, supports your communication, and makes your business easier to recognise. From the first concept to the final design system, I work closely with you throughout the creative process. I refine every detail to create a brand identity that feels authentic, memorable, and confidently represents who you are.
My goal is to give your business a strong visual foundation that inspires trust, attracts the right audience, and supports long-term growth.
My goal is to give your business a strong visual foundation that inspires trust, attracts the right audience, and supports long-term growth.
From Ideas to a Complete Visual Identity
Every design decision is made with purpose, helping your brand build trust, create emotional connections, and stand out in a competitive market.
-
Visual Consistency
Consistency helps people recognise and trust your brand. I create a unified visual system that works across websites, social media, packaging, presentations, and printed materials. -
Simplicity and Clarity
Strong identities are clear, memorable, and easy to understand. I simplify complex ideas and transform them into focused and effective visual communication.
Choose Your Plan
Structured solutions for evolving digital needs.
Starter
€500
Brand discovery consultation
Creative direction and mood board
Primary logo design
Secondary logo variation
Custom colour palette
Typography selection
Basic brand style guide
Final files for web and print
Up to 2 revision rounds
Buy now Creative direction and mood board
Primary logo design
Secondary logo variation
Custom colour palette
Typography selection
Basic brand style guide
Final files for web and print
Up to 2 revision rounds
Advanced
€1000
Brand strategy and positioning
Target audience research
Creative direction and mood boards
Primary and secondary logo designs
Brand mark or icon
Colour palette and typography system
Custom graphic elements
Social media profile design
Business card or stationery design
Detailed brand guidelines
Buy now Target audience research
Creative direction and mood boards
Primary and secondary logo designs
Brand mark or icon
Colour palette and typography system
Custom graphic elements
Social media profile design
Business card or stationery design
Detailed brand guidelines
Premium
€1500
In-depth brand strategy
Competitor and market research
Brand personality and positioning
Full logo family
Complete colour and typography system
Iconography, patterns, and graphic elements
Photography and imagery direction
Social media template collection
Presentation template
Business stationery
Packaging or marketing material design
Buy now Competitor and market research
Brand personality and positioning
Full logo family
Complete colour and typography system
Iconography, patterns, and graphic elements
Photography and imagery direction
Social media template collection
Presentation template
Business stationery
Packaging or marketing material design
Create a Clear and Professional Image
I develop complete visual identity systems that may include logo design, typography, colour palettes, graphic elements, iconography, imagery direction, and brand guidelines.
- OriginalityI create identities that feel individual and relevant to each business. The goal is to build a distinctive visual presence rather than follow generic trends.
- FunctionalityA brand identity must work in real situations. I design flexible elements that remain clear and effective across different sizes, formats, platforms, and applications.
- Timeless ApproachTrends can provide inspiration, but they should not define the entire identity. I create visual systems that feel modern while remaining relevant for the long term.
- Audience ConnectionGood design should create the right emotional response. I consider the expectations, preferences, and needs of your audience throughout the creative process.y.
- Flexibility and ScalabilityYour identity should grow together with your business. I create adaptable systems that can support new products, services, campaigns, and communication channels.
- Collaborative ProcessI involve you throughout the design process and value your feedback. This collaboration helps create an identity that feels authentic, accurate, and connected to your vision.
My Contacts
Feel free to write or call me. I’m always happy to communicate with my clients and discuss how I can help with their projects.
+33758980962
oumaymamaghous@outlook.com
MAGHOUS OUMAYMA
SIREN: 103452371
SIRET: 10345237100018
oumaymamaghous@outlook.com
MAGHOUS OUMAYMA
SIREN: 103452371
SIRET: 10345237100018
45 RUE DE VESOUL, 25000 BESANCON
